Privacy Policy

Effective Date: 01/21/2026

1. Introduction

Horta Agency (“we,” “our,” or “us”) is committed to protecting your privacy. We are an insurance agency that helps individuals and families find simple, affordable, and reliable insurance coverage, including Auto Insurance, Home Insurance, and Life Insurance.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://hortaagency.com/home

), interact with our landing pages and funnels, engage with our advertisements (including Facebook/Meta), or communicate with us through email, phone, or other platforms.

By using our services, you agree to the terms of this Privacy Policy.

2. Information We Collect

We may collect the following types of information:

Personal Information

Information you voluntarily provide to us, including:

  • Full name

  • Email address

  • Phone number

  • Mailing address

  • Insurance-related details (e.g., coverage needs)

Usage Data

Automatically collected information when you visit our website or interact with our platforms, such as:

  • IP address

  • Browser type

  • Device type

  • Pages visited

  • Time and date of visits

  • Referring URLs

Information from Forms, Cookies, and Tracking Tools

We collect data through:

  • Website forms and landing pages

  • Facebook/Meta lead forms and ads

  • Cookies and similar tracking technologies

  • Analytics tools and marketing pixels

3. How We Use Your Information

We use the information we collect for purposes including:

  • Providing insurance quotes and services

  • Connecting you with appropriate insurance providers

  • Communicating with you via email, phone calls, and SMS (including follow-ups and support)

  • Sending marketing and promotional messages (where permitted by law)

  • Improving our website, services, and customer experience

  • Analyzing user behavior and campaign performance

4. How We Share Your Information

We may share your information in the following situations:

With Insurance Providers and Partners

To provide quotes and services, we may share your information with insurance carriers, agents, or partners.

With Service Providers

We may share data with third-party vendors that help us operate our business, including:

  • CRM platforms (such as GoHighLevel)

  • Email marketing services

  • Advertising platforms (such as Meta/Facebook)

  • Analytics providers

These service providers are only permitted to use your information as necessary to provide services to us.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal requests.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and collect data about how you interact with our services.

These may include:

  • Browser cookies

  • Tracking pixels (including Meta/Facebook Pixel)

  • Analytics tools

These technologies help us:

  • Understand user behavior

  • Improve website functionality

  • Deliver relevant advertising

You can control or disable cookies through your browser settings. Please note that some parts of the website may not function properly if cookies are disabled.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Your Rights and Choices

Depending on your location and applicable laws, you may have the right to:

  • Access the personal information we hold about you

  • Request correction or updates to your information

  • Request deletion of your personal data

  • Opt out of receiving marketing communications

You may opt out of marketing emails by clicking the “unsubscribe” link in any email. To opt out of SMS or calls, follow the instructions provided in the communication or contact us directly.

8. Third-Party Links

Our website and communications may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites.

We encourage you to review the privacy policies of any third-party websites you visit.

9. Children’s Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children.

If we become aware that we have collected information from a child under 13, we will take steps to delete such information promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top of this page.

We encourage you to review this page periodically to stay informed about how we protect your information.

11. Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, you may contact us at:

Horta Agency

Email: [email protected]

Phone: (856) 303-2230

Website: https://hortaagency.com/home